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Louisiana Music Commission

Strategic Plan for Fiscal Years 1998-2000

This Strategic Plan is Dedicated to the Memory of
Tommy Comeaux

The untimely death of Dr. Thomas Comeaux (Feb. 15, 1952-Nov. 8, 1997) created a vacancy on the Louisiana Music Commission. Though that vacancy will be readily filled, the void we feel in losing Tommy Comeaux is unlikely to be so easily filled. Tommy was a great musician, a great pathologist, a great Louisianian and a great friend to all who knew him. This document is prepared in loving memory of Tommy Comeaux with the hope that it sets forth a future for Louisiana music that will shine as brightly as did his spirit.

Document Overview

LMC staff, in consultation with Chairman Marsalis, with the assistance of staff at the Department of Economic Development (DED) and the pro bono assistance of Sally O. Donlon, A.P.R., created new goals, objectives, strategies and performance indicators based on existing programs and long range plans discussed at previous commission meetings. This plan is the result of those efforts.

 

Louisiana Music Commission
Statement of Purpose

The Louisiana Music Commission, according to La.R.S. 25:315-317, exists "to promote and develop popular commercial music and its related industries in Louisiana." This broad mandate allows the LMC to work on diverse issues such as live music, education, business infrastructure, broadcasting and production. It is the responsibility of the LMC to develop a marketing plan for the promotion of Louisiana music resources, an education plan to preserve our musical legacies, to develop the work force that serves the industry, to initiate broadcasting and multimedia initiatives, and to implement general business initiatives for the Louisiana music industry.

Vision

Louisiana's abundant cultural musical resources will be cherished, nurtured, developed and promoted so that music remains one of the state's most recognized assets.

Mission

The mission of the Louisiana Music Commission is to promote and develop Louisiana's popular, commercial music and related industries.

Philosophy

To attain the mission of the LMC by using utilizing all available resources; to set standards of professionalism and cooperation with other state departments; and to be a fair and accurate point of reference for all seeking to interact with Louisiana's music industry.

Goals

1. To maximize the economic impact of the Louisiana music industry.
2. To provide reference and technical assistance to Louisiana's music industry.
3. To preserve Louisiana's culturally diverse musical legacies.

 

Goal 1: To maximize the economic impact of the Louisiana music industry.

 

Goal 1 Objective 1:

Establish the Louisiana Music Network (LMN) cooperative by January 1999.

Strategies:

1. Conduct surveys of music industry and media
2. Develop standards for participation in LMN
3. Marketing plan: outreach to radio and media
4. Monitor and report on artists promoted through LMN
5. Promote awareness of LMN successes to public and music industry

Performance Indicators:

1. Results of music industry and media survey
2. Standards of participation in place
3. Marketing plan and outreach efforts active
4. Reports on artists and station participation
5. Rollout of awareness campaign of LMN successes

Goal 1 Objective 2:

Develop integrated marketing plan to raise awareness of the diversity and depth of the Louisiana music industry by September 1998

Strategies:

1. Establish committee to develop plan

Performance Indicators:

1. Marketing plan established

Goal 1 Objective 3:

Establish a baseline of activities to assist development of music manufacturing, production and publishing by June 1999.

Strategies:

1. Conduct biannual in-state economic impact survey
2. Develop economic incentives via legislation for music-related industries
3. Develop and promote program to recoup the royalties of older songwriters
4. Statewide speaking campaign to promote development of local music resources
5. Represent Louisiana at music industry conferences internationally

Performance Indicators:

1. Results of state wide economic impact survey
2. Economic incentives in place
3. Program to recoup royalties in place
4. Statewide speaking campaign underway
5. Number of conferences attended

 

Goal 2: Expand reference and technical assistance capabilities of the LMC.

 

Goal 2 Objective 1:

Develop preliminary education plan to address immediate workforce needs of music industry by September 1999

Strategies:

1. Survey needs of music industry workforce
2. Survey music-related course offerings in post secondary state schools
3. Formulate music-related educational programming based on survey results
4. Promote programming to post secondary Louisiana school systems

Performance Indicators:

1. Results of surveys
2. Music-related education programming plan in place
3. Number of school systems approached

Goal 2 Objective 2:

Establish a formal reference library of music-related data and resources at LMC offices by June 1999.

Strategies:

1. Develop LMC reference library of current industry journals and books
2. Expand website reference materials and links

Performance Indicators:

1. Existence of LMC reference library
2. LMC website updated and expanded

Goal 2 Objective 3:

Establish an electronic directory of primary information on the Louisiana music industry by January 1999.

Strategies:

1. Develop database of jobs available in the Louisiana music industry
2. Develop database of current record releases by Louisiana artists and labels
3. Develop database of music programs in post secondary schools

 

Goal 3: To preserve Louisiana's culturally diverse musical legacies.

Goal 3 Objective 1:

Develop preliminary education plan to educate middle school/junior high students about the cultural contributions of Louisiana musical history by May 1999.

Strategies:

1. Complete Louisiana music history booklet
2. Compile music to accompany booklet and duplicate
3. Promote programming to Louisiana school system
4. Distribute booklet and music to schools in cooperation with La. Dept. of Education

Performance Indicators:

1. Booklet is completed and printed
2. Accompanying music is identified, rights cleared, copies duplicated
3. Number of school systems contacted

 

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